Arabian Entertainment Company Ltd. (AECL) was established in 1996. The Company is a wholly owned subsidiary of Saudi Economic Development Company (SEDCO) which is one of the largest business conglomerates in the Kingdom of Saudi Arabia with a dynamic global presence.
Apart from being the largest franchisee of Applebee’s in the Middle East, AECL enjoys the status of being the biggest company in the casual dining franchisee segment in Saudi Arabia. AECL has embarked on a very aggressive expansion plan across all regions in the country and is keenly exploring potential opportunities for expanding its operations in other GCC countries.
With a strong employee base of more than 500 people, the Company is striving beyond horizons on the shoulders of seasoned industry professionals who hail from versatile corporate and industrial backgrounds. Thriving on the massive growth, AECL is also in the process of acquiring franchise rights for new international restaurant chains to add to its already dynamic and impressive business portfolio.
The parent company, SEDCO is based in Jeddah, Saudi Arabia, and has more than 1500 employees. It is organized into three business groups – Real Estate, Financial Investments and Direct Investments. SEDCO holds a huge market share across a wide range of industries such as Hotels, Travels, Tourism, Real Estate, Automobile Leasing and Shopping Malls. Apart from this, the company also invests directly in other overseas projects like Real Estate, IT, etc.